Experience

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— Own monthly subscriber revenue and acquisition targets; lead 4 direct reports across performance marketing, partnerships and brand.

— Run the full B2C funnel — Google Ads, Meta, LinkedIn, newsletter, print and partner channels.

— Die Presse became the only Austrian daily newspaper to grow paid circulation in 2025: +1.6% subscriptions, +1.2% sold circulation, against a wider market that shed ~46,000 copies.

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— Planned, launched and optimised paid acquisition campaigns on Google Ads, Meta and LinkedIn; owned campaign P&L and weekly performance reporting.

— Owned pricing and offer design; restructured offer mix based on conversion and churn rates.

— Promoted to Team Lead after 15 months based on commercial results and team impact.

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— Marketing business partner for Siemens’ Commercial Industries vertical; owned demand-generation campaigns for enterprise offerings.

— Rebuilt a stalled LinkedIn thought-leadership programme: −83% cost-per-lead, MQL rate 21% → 71%.

— Repositioned flagship webinar (Edge & Cloud Computing): +68% registrants, +61% attendees, +90% MQLs.

Skills & Languages

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