Professional Career

Team Lead B2C Sales & Awareness

Die Presse | July 2025 – now

Team Leadership & Strategy:

Leading the B2C Sales & Awareness team with a focus on sustainable subscriber growth and brand visibility.
Developing and executing a holistic B2C strategy to drive new customer acquisition.
Directly managing and mentoring a team of sales and marketing professionals, fostering a high-performance and collaborative culture.

Sales Performance & Revenue Growth:

Owning revenue and subscription targets through data-driven decision-making and continuous performance optimization.
Managing and improving the full sales funnel – from awareness to conversion – to maximize ROI.

Digital Campaign & Performance Manager

Die Presse | April 2024 – July 2025

Supporting the subscription sales team at „Die Presse“ by developing and executing (online) marketing campaigns to achieve performance goals.
Planning and conceptualizing compelling and creative marketing campaigns focused on acquiring new subscribers.
Leading the execution and optimization of campaigns while providing detailed performance reports.
Conducting research on industry trends and key insights to ensure „Die Presse“ stays ahead of the curve, applying this knowledge to improve daily operations.

Online- & Content Marketing Expert

Siemens Advanta | March 2022 – September 2023

Driving marketing strategies as a Business Partner for Siemens Advanta’s industrial vertical „Commercial Industries,“ closely collaborating with stakeholders to gain market insights and create impactful campaigns.
Crafting Social Media campaigns with precision using intent data for account-based targeting to maximize results.
Ensuring strategic positioning and visibility of Siemens Advanta offerings in Siemens Xcelerator Marketplace.
Collaborating consistently with diverse verticals, including „Buildings, Campuses & Districts,“ „Power & Utilities,“ and Consulting, to support and enhance the creation of impactful digital campaigns.
Sharing expertise in marketing strategies to bolster the success of their campaigns.
Providing valuable support for internal communications in the dynamic EMEA region.

AIT Austrian Institute of Technology GmbH | February 2019 – June 2019

Content management for websites, internet, and intranet
Press monitoring and analysis
Video and image editing tools
Internal and external communication management
Development of supporting informational materials (brochures, videos, press releases,presentations)
Coordination of external appearances (exhibitions, events)

University of Vienna

Master of Arts M.A. | Journalism and Communication Studies

2018 – 2021

Focus: Political Communication, Social Media & News

Bachelor of Arts B.A. | Journalism and Communication Studies

2014 – 2018

Focus: Public Relations, Strategic Communication & Gamification